William Bouch — Founder & AEO Architect, Asheville, NC.
William has been coding as a hobby since 1983 — four decades of hands-on programming — while building his career as a construction worker. At 49, he's turning that lifelong hobby into a professional skill: AEOfix, built from the ground up over about 18 months — the audits, the schema generation, the AI bot tracking, the checkout flow you're one click away from — using JavaScript/TypeScript, a 24-agent analysis system he designed, and Claude CLI as his primary build tool.
That matters for one practical reason: when you hire AEOfix, you're not routed through account managers reselling a templated audit. You're working with the person who built the system that produces it, and who is directly accountable for whether it works on your site.
Most "AI optimization" offers today are SEO agencies relabeling keyword tools. AEOfix exists because William needed a working answer-engine visibility system for his own site first — the tools you can buy are the same ones that got AEOfix itself cited by ChatGPT and Perplexity within days of launch.
The full case study walks through the actual implementation.