The decision to read a book instead of a listicle is a signal. It means you have already gone through the surface-level content and are looking for the engineering layer underneath — not what AEO is, but how it works at the implementation level and why specific changes produce measurable citations within days.
By William Bouch · Last updated September 27, 2026
Instant PDF Download · 6 Chapters · Actionable Framework
Why the "10 blue links" model is broken and why zero-click search is the new normal.
The 6 specific signals LLMs use to trust content — it's not backlinks.
A 4-phase strategy to audit, rebuild, and optimize your brand for AI visibility.
How a B2B SaaS company increased ChatGPT citations by 340% in 60 days.
The tech stack you need to monitor hallucinations and track "Share of Model".
Why optimizing meta tags is a waste of time and what to do instead.
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