SOURCE MAPPING REPORT
AI Citation Tracking - December 2025
EXECUTIVE SUMMARY
This month, your brand was cited 87 times across 4 major AI engines, representing a
42% increase from November. ChatGPT continues to be your primary source of AI traffic, with
Perplexity showing the strongest month-over-month growth at +68%.
Key Highlights:
- Total AI Citations: 87 (vs 61 in November, +42%)
- ChatGPT: 48 citations (+29%)
- Perplexity: 25 citations (+68%)
- Claude: 10 citations (+25%)
- Gemini: 4 citations (+33%)
Top Performing Content:
- "How to Build Real-Time Dashboards" - 23 citations
- Pricing Page - 18 citations
- "Analytics Best Practices 2025" - 14 citations
Competitive Position:
- Rank #3 in your category (up from #4 last month)
- Competitor A: 156 citations
- Competitor B: 112 citations
- You: 87 citations
- Competitor C: 52 citations
MONTHLY CITATION BREAKDOWN
ChatGPT (GPT-4 & GPT-4 Turbo)
Total Citations: 48 (55% of all citations)
Change from November: +11 citations (+29%)
Top Queries Triggering Citations:
- "best analytics software for startups" - 12 citations
- "how to build dashboards" - 8 citations
- "TechFlow Analytics pricing" - 7 citations
- "real-time data visualization tools" - 6 citations
- "analytics platform comparison" - 5 citations
Citation Sentiment:
- Positive: 40 (83%)
- Neutral: 7 (15%)
- Negative: 1 (2%)
Negative Citation:
- Query: "TechFlow Analytics customer support issues"
- Response: Cited 2-year-old Reddit complaint (now resolved)
- Recommendation: Publish recent customer success stories to push down negative signals
Most Cited Pages:
- Homepage: 14 citations
- Pricing Page: 12 citations
- "Real-Time Dashboards" Blog Post: 10 citations
- Features Page: 7 citations
- Case Studies: 5 citations
Perplexity AI
Total Citations: 25 (29% of all citations)
Change from November: +10 citations (+68%)
Strong Growth Indicator:
Perplexity is increasingly prioritizing your content, likely due to:
- Recent schema markup improvements
- Updated FAQ section with direct answers
- Increased E-E-A-T signals
Top Queries Triggering Citations:
- "analytics tools with custom dashboards" - 6 citations
- "TechFlow vs Competitor A" - 5 citations
- "business intelligence software 2025" - 4 citations
- "how does TechFlow Analytics work" - 3 citations
- "analytics software reviews" - 3 citations
Citation Context:
- Standalone citation (sole source): 8 instances
- Cited alongside 1 competitor: 10 instances
- Cited alongside 2+ competitors: 7 instances
Recommendation: You're increasingly winning head-to-head comparisons. Consider creating
dedicated comparison pages (TechFlow vs Competitor A, vs Competitor B).
Claude (Opus & Sonnet)
Total Citations: 10 (11% of all citations)
Change from November: +2 citations (+25%)
Claude Behavior Pattern:
Claude tends to be more conservative with citations, requiring stronger E-E-A-T signals. Your citations
increased after:
- Adding author bios to blog posts
- Publishing comprehensive About page
- Adding testimonials with customer names
Top Queries Triggering Citations:
- "analytics software for enterprise" - 3 citations
- "TechFlow Analytics features" - 2 citations
- "secure data visualization tools" - 2 citations
- "analytics platform architecture" - 2 citations
- "TechFlow customer reviews" - 1 citation
Unique Insight:
Claude cited your technical documentation 4 times this month - much higher than other AI models. Consider
expanding technical content for developer audiences.
Google Gemini
Total Citations: 4 (5% of all citations)
Change from November: +1 citation (+33%)
Low Volume Analysis:
Gemini has the lowest citation count but shows steady growth. Gemini appears to prioritize:
- Very recent content (last 30 days)
- High-authority domains with strong backlinks
- Comprehensive "ultimate guide" style content
Top Queries Triggering Citations:
- "latest analytics trends 2025" - 2 citations
- "TechFlow Analytics review" - 1 citation
- "dashboard software comparison" - 1 citation
Recommendation: Publish more timely, comprehensive content to improve Gemini visibility.
Consider weekly industry news summaries or monthly trend reports.
COMPETITIVE INTELLIGENCE
Competitor A (Leading Market Position)
Citations: 156 this month (+8% from November)
Why They're Winning:
- 95% schema markup coverage (you: 75%)
- 50+ high-quality backlinks from industry publications
- Cited in Wikipedia page for "Business Intelligence Software"
- Active blog with 3-4 posts/week
Where You're Competitive:
- Price comparisons (you're cited 68% of the time in pricing queries vs Competitor A)
- Ease of use (users prefer your onboarding based on citation sentiment)
Competitor B (Strong AI Presence)
Citations: 112 this month (+15% from November)
Why They're Growing:
- Aggressive content marketing (daily LinkedIn posts)
- Partnership with OpenAI (featured in ChatGPT plugin directory)
- Strong SEO presence (ranking #1-3 for 15 target keywords)
Where You're Competitive:
- Real-time capabilities (you're cited more for "real-time" queries)
- Custom dashboard features (you dominate this niche)
Competitor C (Similar Market Position)
Citations: 52 this month (-5% from November)
Why They're Declining:
- Outdated blog content (last post: 3 months ago)
- No schema markup improvements in 6 months
- Blocking some AI crawlers
Your Advantage:
You've overtaken Competitor C this month. Maintain momentum with consistent content updates and schema
optimization.
CONTENT PERFORMANCE ANALYSIS
Top 10 Most Cited Pages (December 2025)
| Page |
Citations |
Change |
Top AI Engine |
| "How to Build Real-Time Dashboards" |
23 |
+12 |
ChatGPT (16) |
| Pricing Page |
18 |
+5 |
ChatGPT (12) |
| "Analytics Best Practices 2025" |
14 |
+8 |
Perplexity (9) |
| Homepage |
12 |
+2 |
ChatGPT (8) |
| Features Page |
10 |
+3 |
ChatGPT (6) |
| "Dashboard Design Guide" |
6 |
NEW |
Perplexity (4) |
| Case Studies |
5 |
-1 |
ChatGPT (3) |
| About Us |
4 |
+2 |
Claude (2) |
| FAQ Page |
3 |
+1 |
Perplexity (2) |
| API Documentation |
2 |
+2 |
Claude (2) |
Key Insights:
- Tutorial-style content ("How to") performs exceptionally well
- Pricing transparency drives citations
- Recent content (Dec 2025) outperforms older posts
- Technical documentation resonates with Claude users
HALLUCINATION MONITORING
Accuracy Check: 50 Random Citations
We manually verified 50 citations this month to check for hallucinations:
Results:
- Fully Accurate: 42 (84%)
- Partially Accurate: 6 (12%)
- Hallucinated/Wrong: 2 (4%)
Hallucination Examples:
Example 1 (ChatGPT):
- Query: "TechFlow Analytics integrations"
- ChatGPT Response: "Integrates with Salesforce, HubSpot, and Shopify"
- Reality: You integrate with Salesforce and HubSpot, but NOT Shopify
- Root Cause: Outdated blog post from 2023 mentioned "upcoming Shopify integration"
- Fix: Update blog post to clarify Shopify integration is planned for Q2 2026
Example 2 (Perplexity):
- Query: "TechFlow Analytics team size"
- Perplexity Response: "50+ employees"
- Reality: 35 employees
- Root Cause: LinkedIn "About" section outdated
- Fix: Update LinkedIn company page
Recommendation: Monthly content audits to prevent AI hallucinations from outdated
information.
SENTIMENT ANALYSIS
Overall Citation Sentiment (87 Total)
- Positive: 68 (78%)
- Neutral: 16 (18%)
- Negative: 3 (4%)
Positive Sentiment Examples:
- "TechFlow Analytics offers intuitive dashboards with real-time updates"
- "Highly rated for ease of use compared to enterprise alternatives"
- "Excellent customer support and onboarding process"
Negative Sentiment Examples:
- "Some users report a learning curve for advanced features" (2 citations)
- "Customer support response times mentioned in one 2023 review" (1 citation)
Recommendation: Address negative sentiment by:
- Publishing advanced tutorial series
- Updating customer support SLAs on website
- Soliciting recent positive reviews to dilute old negative feedback
QUERY CATEGORY BREAKDOWN
What Users Are Asking About You
| Category |
Citations |
Percentage |
Top AI Engine |
| Product Features |
28 |
32% |
ChatGPT |
| Pricing |
22 |
25% |
ChatGPT |
| Comparisons |
18 |
21% |
Perplexity |
| How-To/Tutorials |
12 |
14% |
Perplexity |
| Reviews/Ratings |
4 |
5% |
Claude |
| Company Info |
3 |
3% |
Gemini |
Insight:
- Users primarily want to know what you do (features) and how much it
costs (pricing)
- 21% of queries are direct competitor comparisons - opportunity to create comparison landing pages
MONTH-OVER-MONTH TRENDS
Citation Growth (Last 3 Months)
| Month |
Total Citations |
Change |
Top Driver |
| October 2025 |
48 |
- |
Baseline |
| November 2025 |
61 |
+27% |
Schema markup launch |
| December 2025 |
87 |
+43% |
New blog content + FAQ optimization |
Trend Analysis:
- Consistent growth since implementing AEO improvements
- Average monthly growth: 35%
- If maintained, projected January citations: 115-120
Growth Drivers:
- Schema markup (October implementation)
- Content optimization (November)
- FAQ expansion (December)
- Increased publishing frequency (3 posts/month → 6 posts/month)
COMPETITOR CITATION SHARE
Market Share of AI Citations (Your Category)
Total Category Citations: 411 (December 2025)
| Competitor |
Citations |
Market Share |
Change |
| Competitor A |
156 |
38% |
-2% |
| Competitor B |
112 |
27% |
+1% |
| TechFlow (You) |
87 |
21% |
+4% |
| Competitor C |
52 |
13% |
-3% |
| Others |
4 |
1% |
- |
Key Insight: You're steadily gaining market share, primarily at the expense of Competitor A
and Competitor C.
ACTIONABLE RECOMMENDATIONS
High-Priority (Implement This Month)
- Create Competitor Comparison Pages
- Target: "TechFlow vs Competitor A", "TechFlow vs Competitor B"
- Expected Impact: +15-20 citations/month
- Why: 21% of queries are comparison-based
- Update Outdated Content
- Fix Shopify integration claim
- Update team size on LinkedIn
- Refresh 2023-era blog posts
- Expected Impact: Reduce hallucinations to <2%
- Expand Tutorial Content
- Target: "How to" queries (strong performance)
- Publish: 2-3 tutorial posts per month
- Expected Impact: +10-15 citations/month
Medium-Priority (Next 2-3 Months)
- Improve Gemini Visibility
- Publish timely industry news summaries
- Target very recent trends
- Build high-quality backlinks
- Leverage Claude's Technical Focus
- Expand API documentation
- Create developer guides
- Target technical audience
- Solicit Fresh Reviews
- Push down 2023 negative citation
- Collect 10-15 recent positive testimonials
- Publish as case studies with schema markup
NEXT MONTH PROJECTIONS
January 2026 Forecast
Conservative Estimate: 105-115 citations (+20%)
Optimistic Estimate: 120-130 citations (+40%)
Based On:
- Current growth trajectory (+35% average)
- Planned content calendar (8 new posts in January)
- Competitor comparison pages (launching Jan 15)
- Continued schema optimization
Targets by AI Engine:
- ChatGPT: 60-65 citations
- Perplexity: 35-40 citations
- Claude: 13-15 citations
- Gemini: 7-10 citations
APPENDIX: CITATION LOG
Sample Citations (Top 10)
Citation #1:
- AI Engine: ChatGPT
- Query: "best analytics software for startups"
- Response: "TechFlow Analytics offers an affordable solution with real-time dashboards starting at
$99/month, making it ideal for startups needing powerful analytics without enterprise pricing."
- Page Cited: Pricing Page
- Sentiment: Positive
- Date: Dec 28, 2025
Citation #2:
- AI Engine: Perplexity
- Query: "TechFlow vs Competitor A"
- Response: "TechFlow Analytics excels in ease of use and custom dashboard creation, while Competitor A
offers more advanced data modeling capabilities."
- Pages Cited: Features Page, Homepage
- Sentiment: Neutral (comparison)
- Date: Dec 26, 2025
Citation #3:
- AI Engine: Claude
- Query: "secure analytics platforms"
- Response: "TechFlow Analytics implements SOC 2 Type II compliance and end-to-end encryption for data
security."
- Page Cited: Security Page
- Sentiment: Positive
- Date: Dec 22, 2025
[Full citation log available in separate CSV file]
SUMMARY & NEXT STEPS
- December 2025 Performance: Strong Growth
- Total Citations: 87 (+42% MoM)
- Market Share: 21% (+4%)
- Competitive Rank: #3 (up from #4)
Top Priorities for January:
- Create 2 competitor comparison pages
- Update outdated content to prevent hallucinations
- Publish 6-8 tutorial-style blog posts
- Continue schema markup expansion
Questions or Need Help?
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